HD Engage

Doctor Segmentation and focused reach make a positive effect on prescription writing behavior

Planning, Executing, and Measuring Multi-channel Doctor Engagement to Boost Sales and Marketing Operations

Hi Doctor

Kangle

HR Factors

Features

Engage Touchpoints

Achieve balanced multi-channel engagement to different segments
Success of effective engagement needs coordinated effort between Sales and Marketing teams
Engaging content from marketing and successful delivery by Sales
Multiple segments with different profiles cannot be satisfied with same content, channel and delivery
Discover and lead doctors in their segmentation journey

Features

The key to success for sales in Pharma is an effective Band Recall through consistent messages to the customer.

Microsites and Campaigns

Organized microsites for brands, email campaigns to launch products, and effective brand recall. Full analytics on Opens, Clicks, and Views shared with the sales team.

Webcasts and RTC

Recorded and Live meetings for doctors and employees. Full registration flow is supported.
Round Table conferences – A facilitated medical chat by Key Opinion Leaders (KOLs) with other doctors. A great marketing tool for grand launces.

Doctor Segmentation and Analytics

Know your doctor based on engagement metrics and segment. Machine Learning (ML), and Artificial Intelligence(AI) based segmentation based on RCPA, engagement, location, potential and category.